Gawatt Emotions | BACKBONE BRANDING

WORKING GROUP: Backbone Branding

ART DIRECTOR: Stepan Azaryan

GRAPHIC DESIGNER: Karen Gevorgyan 

ILLUSTRATOR: Narine Manvelyan

PRODUCTION: 2015

The Challenge

Above the main identity of the Gawatt take-out coffee-shop, we had a task of creating a limited series of souvenir cups.

The Solution

We came up with an idea of cups with altering emotions. Customers can change the face expression of their cup personage by turning the exterior sleeve.

Gawatt+emotion

With Gawatt Emotions… while drinking coffee, you express yourself beyond the taste.

11 copy

2 copy

 

10 copy

Source: http://www.backbonebranding.com/

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